Shubham.Hire Me
Performance Marketing Lead · D2C Growth

I turn ad spend
into predictable revenue.

6+ years scaling paid acquisition and retention for D2C, health & wellness, and pharma brands across Google, Meta, Amazon, Flipkart and quick commerce. Currently managing ₹5.5L/day at RPSG Group's Dr. Vaidya's.

View Case Study →Let's Talk↓ Resume

6+

Years Experience

₹5.5L

Daily Media Budget

2.5+

ROAS Sustained

40%

E-com Sales Boost

Google AdsMeta Advantage+Amazon DSPFlipkart AdsSwiggy InstamartZeptoBlinkitWebEngageSQLGA4A/B TestingPMaxDemand GenMBR / LE / APOGoogle AdsMeta Advantage+Amazon DSPFlipkart AdsSwiggy InstamartZeptoBlinkitWebEngageSQLGA4A/B TestingPMaxDemand GenMBR / LE / APO
01About

Full-funnel operator, not just a media buyer.

I build performance marketing programs that connect leadership-level business goals to measurable acquisition, ROAS and repeat-purchase outcomes.

From MBR / LE / APO planning through SQL-driven funnel analysis, A/B testing, and retention automation across WhatsApp, email and SMS — I own the full stack.

Comfortable holding cross-functional relationships with creative, category and analytics teams. Comfortable presenting to senior leadership. Comfortable turning bleeding spend into a profitable engine.

D2CAyurveda / WellnessPharmaQuick CommerceMarketplace
02Work History

A decade of scaling brands.

Dec 2024 — Present

RPSG Group — Dr. Vaidya's

Assistant Performance Marketing Manager · Mumbai

  • Own paid media across Google & Meta for a combined daily budget of ₹5.5L, sustaining 2.5+ ROAS across Ayurvedic categories.
  • Author Monthly Business Reviews (MBR), Lead Estimates (LE) and Annual Plan Overviews (APO), aligning strategy with senior leadership's revenue targets.
  • Built Focus Product Lists & Building Blocks frameworks used monthly to prioritize SKUs against acquisition, retention and repeat-purchase levers.
  • Map full-funnel performance using SQL and analytics tooling, surfacing creative insights that lift top-performing ad variants.
  • Run structured A/B testing on creatives, pricing and promotional offers; report weekly CTR, ATC and platform growth to leadership.
  • Lead quick-commerce performance across Swiggy Instamart, Zepto and Blinkit — SKU selection and spend allocation for incremental sales.
Google AdsMetaQuick CommerceSQLMBR

Feb 2023 — Dec 2024

★ Featured Case Study

Charak Pharma

Senior Performance Marketing Executive · Mumbai

  • Owned ₹80–90L monthly budget across Google & Meta, consistently delivering 2×–3× ROI through advanced audience targeting and bid strategy.
  • Turned previously unprofitable Meta & Google campaigns into a 1.80+ ROAS engine through channel-by-channel rebuild.
  • Led and mentored a 4-person digital marketing team, setting weekly optimization priorities against category targets.
  • Managed Amazon and Flipkart advertising, improving product visibility and sales velocity across the marketplace portfolio.
  • Built retention workflows in WebEngage; segmentation lifted email engagement and lifecycle conversion.
  • Built performance dashboards and reporting used by leadership for weekly optimization and budget reallocation.
₹80–90L/mo4-person teamWebEngageAmazonFlipkart

May 2022 — Jan 2023

MedTech Life

Digital Marketing Executive · Mumbai

  • Grew overall sales 15% through integrated Google & Meta campaigns within an 8-month window.
  • Delivered 40% sales growth on Amazon & Flipkart through listing optimization and sponsored ad campaigns.
  • Executed brand awareness campaigns on MX Player, extending reach beyond search and social.
  • Built customer journey automation in MailChimp and implemented CRO improvements that lifted engagement and conversion.
+15% sales+40% marketplaceMailChimpCRO

Feb 2020 — Apr 2022

IUOVA Design Company

Digital Marketing Executive · Mumbai

  • Managed Google Ads and social campaigns for B2B lead generation and brand growth in industrial design.
  • Developed SEO strategy with keyword research and competitor analysis to grow organic visibility.
  • Ran LinkedIn campaigns targeted at B2B decision-makers; built MailChimp automations to support the lead funnel.
B2BLinkedIn AdsSEO

Mar 2018 — Jan 2022

Monarch Enterprises

Senior MIS Executive · Mumbai

  • Produced daily and monthly sales & spend MIS reports for management decision-making.
  • Built employee performance scorecards and lead distribution systems, improving accountability and conversion tracking.
  • Analyzed Google Ads performance data to support marketing and budget decisions.
MISReportingAnalytics

Mar 2017 — Mar 2018

Modern Informatic

MIS Executive · Mumbai

  • Managed Google Ads and social campaigns for lead generation and brand growth — the foundation of the transition into performance marketing.
Google AdsFoundations
03Core Competencies

The toolkit behind the numbers.

Paid Media

  • ◆Google Ads — Search, PMax, Demand Gen
  • ◆Meta Ads — Advantage+
  • ◆Amazon Ads & DSP
  • ◆Flipkart Ads
  • ◆Quick Commerce — Instamart, Zepto, Blinkit

Strategy & Planning

  • ◆Full-Funnel Strategy
  • ◆Monthly Business Reviews (MBR)
  • ◆Lead Estimates & APO
  • ◆Budget Forecasting
  • ◆Structured A/B Testing

Analytics & Reporting

  • ◆SQL
  • ◆GA4
  • ◆MIS & Performance Dashboards
  • ◆ROAS / CAC / CTR Analysis
  • ◆Helium 10 / ABA — Amazon

Retention & Lifecycle

  • ◆WhatsApp, Email & SMS Campaigns
  • ◆WebEngage
  • ◆MailChimp
  • ◆Customer Journey Automation
  • ◆Repeat Purchase Optimization

Leadership

  • ◆4-person team mentoring
  • ◆Cross-functional collaboration
  • ◆Creative & category alignment
  • ◆Senior leadership reporting
04Featured Case Study

Charak Pharma:
Making Google & Meta profitable
on ₹80–90L/month.

2023 — 2024D2C · Ayurveda

Inherited an ₹80–90L/month paid portfolio that was hemorrhaging spend. Rebuilt Google & Meta campaign structure, standardized attribution, shipped a 2-week creative sprint — and pushed both channels past a 1.80 ROAS floor.

Challenge

Bleeding spend

  • · Meta & Google below break-even ROAS
  • · Single "always-on" structure, no objective isolation
  • · 6–8 week creative refresh cadence — total fatigue
  • · Manual bid reviews every 2–3 weeks
  • · Attribution windows mixed and unaligned

Strategy

Rebuild channel-by-channel

  • · Migrated Search to Exact + Phrase tiers, Max Conv. with tCPA floors
  • · Meta → Advantage+ Shopping with cost-cap guardrails
  • · 2-week creative sprint, 20+ variants always in test
  • · 7d-click Meta / 30d Google, standardized on GA4
  • · WebEngage retention journeys for cart, upsell, win-back

Results

Profitable at scale

Meta ROAS1.80+
Google ROAS1.80+
Amazon growth+40%
Peak ROI3×
"The restructured campaigns now outperform internal benchmarks month-on-month — exactly what we needed for D2C scale."— Senior Leadership, Charak Pharma
05Key Achievements

Numbers that moved the P&L.

₹1.5 Cr

Monthly ad budgets scaled across Google, Meta, Amazon & quick commerce.

2.5+ ROAS

Sustained across two pharma/wellness D2C brands.

+40%

Amazon & Flipkart sales growth via listing + sponsored ads.

4 people

Performance marketing team built, mentored and shipped.

06Education

University of Mumbai

Bachelor of Commerce (B.Com)

Let's Build Together

Ready to scale your D2C brand?

Whether it's a paid acquisition turnaround, a growth audit, or a full-funnel rebuild — I'd love to hear about it.

dubeyshubham9148@gmail.com+91 959-465-9148
LinkedIn ↗dubeyshubham.in ↗Mumbai, India